Beyond “Hits”

Your Website visitor reports are a goldmine of information. If you don’t review these on a regular basis, you can’t fully evaluate the return on your Web investment. And, you could miss critical clues as to how user-friendly your site is, how effectively your message reaches your visitors, and what unmet needs they may have.

Unlock your website sales just by counting

A conversation is always much more interesting if the other person has a genuine interest in you and your interests. We all respond to that. The same is also true in a sales conversation, customers respond to that too. Potential customers will be much more likely to buy from you if they feel that you are genuinely interested in them and the problem or need they have. However, it must show by being clearly visible in the language that you use in your website’s text content.

Validating XML: A Pretty Complete Primer

As the Internet moves forward, Extensible Markup Language, XML, is poised to become the method for interchanging information among all sorts of devices. For instance, a hand-held Global Positioning System device might be Internet-enabled to receive weather reports encoded in XML. This hypothetical device doesn’t have a lot of extra memory to do all the error-checking and “forgiving” that a browser can do with your HTML. This means that servers must ensure that the data is “good to go” before sending it to the device. XML Schema is a new method that the World Wide Web Consortium has come up with to help make sure your data is valid.

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