Archive
Sales Doesn’t Work
For decades, our selling practices have been based on selling a product rather than helping buyers decide how to buy. Indeed, the…
Part of the
network
network
Dealing with Information Overload
Regardless of the type of career or title that you have, you are dealing with information overload. It has been a plight that you have dealt with for a few years now and here are some skills to help get-a-grip on all of the "stuff" coming your way:
Technology & Your Business: A Beneficial Relationship
As a home-based business owner, you probably don't have a high-priced IT manager on staff to fill you in on which technologies could help boost your efficiency and success. You may also lack the confidence to incorporate new technology into your home office, particularly if that technology is unfamiliar.
Saving Our Bacon: Snort Security Holes and Strategies for Safe Network Monitoring
In April, a CERT advisory announced the discovery of two separate buffer-overflow vulnerabilities in Snort, a popular security-monitoring tool used for detecting suspicious network activities. This development was disturbing and ironic: system administrators install and run programs like Snort to improve security, and don't often consider the possibility that the tools themselves might be attacked and exploited to create entirely new security holes. It's therefore…
PR: Ouch! Tells the Tale
Ever get the feeling that your public relations program isn't doing much about the behaviors of your important outside audiences? Those audiences whose actions have the greatest impacts on your business?
Avoiding Design Pitfalls
Design projects can sometimes be pretty intimidating especially if you are new at it. It seems that today anyone can aspire to be a designer armed with a fast computer and the right software. But design is not simply coming up with a few clever ideas on the screen and handing the finished word to the client expecting hugs and tears of gratitude. There are…
