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Marketing an internet business requires consistent effort to be effective. "Consumable" advertising is that which needs to be constantly repeated, such as…
Value IS king. That's what we get paid for. For some strange reason, though, we tend to think that we are getting paid to use technology. If you look at ads for technology service companies, you frequently see a listing of skills. Qualifications. Abilities. As though the mere fact that some random firm possesses IT specialists that are familar with some random technology is going…
Stop! If you have the slightest thought of selling anything online, you must be able to answer one question before you do anything...
For decades, our selling practices have been based on selling a product rather than helping buyers decide how to buy. Indeed, the underlying belief has been (and I'm being simplistic here) that products/services get sold when sellers pitch/present the product well. Or they get sold when sellers create great personal rapport with prospects. Or when the script is exceptional.
The house is a wreck, the laundry is in piles, you haven't a clue what's for dinner, and you can't find an unpaid bill. You always feel behind and you're quickly losing the energy or the muster to 'go faster'. If only you could catch up!
Did you know that 80% of all sales are made after the 5th contact? And that people who have already bought from you are your best bets for new products and services?
