Nearly Everyone Uses It, and So What?

Occasionally a prospective client comes to me very gungho about getting publicity and declares that they envision coverage in every major newspaper in the country and on every network broadcast. After all, their logic runs, our product is something everyone uses -- we have close to 150 million customers a year in the U.S. alone.

Help Their Eyes Find It

Every one of your visitors is barraged daily with massive quantities of information. So are you. So am I. How do we cope? We become remarkably selective in our consumption of the stuff. Some folks say this is a function of impatience - I figure it's a basic survival skill.

Catch More Clients Using Strategic Networking

Is networking helping you bring in the new clients you want? If you are like most independent professionals and small business owners, you put hard work into getting your name out there and distribute your business card wherever you go. You may even attend a weekly or monthly networking group or occasional business conference where people share leads. And like most people, your time and…

Through The Swamp And Around The Forests: Keep Going

Last Sunday night I had a moment of queasy disdain, and almost sent all three chapters of my current novel into oblivion. In my black mood, I hated the book's central idea, hated the characters, hated the setting, and thought that euthanasing the project would be a kindness.