Archive
Mind Tricking Sales Letters
Hype is everywhere. There are no ebooks on internet marketing, there are ebooks that change your life, bring you wealth and happiness.…
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5 Steps to Poor Listening: The ordinary professionals guide
The development of non-technical, soft skills represents a significant choice in the career of IT professionals. For those who choose to take the road most traveled, here are a few thoughts on how to ensure poor client and peer relationships, projects that focus on solutions to the wrong problems, and working cross-purposes with your team.
The Decision Dynamic
In today's business environment, companies face tremendous challenges as critical factors such as opportunity, risk, time, talent and capital constraints weigh down on their decisions. What have companies learned over the past year's roller coaster of problems and conflicts, downturns, and disasters? Poor decisions can destroy multibillion dollar corporate giants virtually overnight.
“Out of Focus” Ads Can Cost You Customers
As I was riding down the road last week, I noticed a billboard. As I sat waiting on a stoplight I kept staring at it. I couldn't help wondering what those people were thinking when they created that thing. It made no sense to me whatsoever. The focus was completely off. They were spending all that money on a billboard that was practically useless.
How to Fast Track Your Business to Success
We all want overnight success, yet I often see sites languishing with low traffic, low sales and low profits for years.
Get Clients to Use your Service Again and Again: Two Solutions (Part 2)
Your Online sales copy matters. Did you know that 95% of small businesses fail because their owners don't pay enough attention to staying in touch with their clients with magnetic sales copy?
