Publishing Your Own Ezine
I receive a lot of email from subscribers wanting to start their own ezine. For those of you who haven’t discovered this “secret” yet, this is one of the most effective online methods of marketing there is.
Are These Really Scams?
There have been many articles that tell you to be wary of a scam if certain information isn’t readily available – namely a street address and testimonials you can verify. This is ridiculous, because people need more privacy in light of spam and all types of scammers. Another problem concerns those phone messages and emails you sent, that go unanswered – but there might be a good reason for that.
How To Get Thousands of New Subscribers
Subscribers are the life’s blood of any ezine. In this article I thought I would give you some of the techniques I use every day to get tons of new subscribers. However, let me also point out that getting new subscribers is only part of the picture. You also want to keep them and that means you must offer them something of value. You must offer quality content to make them look forward to every issue.
Reciprocal Linking Techniques
Building a successful web site is a process that works best when done in a deliberate, logical step-by-step manner. The first step is to build a top quality web site that is packed with interesting and useful content.
Using Java Data Objects
In a past article on XML Databinding, I showed
how you could work with Java objects and have them persist as XML files.
Multiplying Yourself for Maximum Effect
A recently popular topic of discussion in internet forums is the value of affiliate programs with two-tiered commission structures. Are you better off participating in a program that pays you a large commission on all of your sales but nothing on the sales of people who sign up as affiliates through your site. Or … are you better off getting say 10% less on your personal sales, but getting 10% commission on the sales of all sub-affiliates that sign up through your site.
Duplicate content in the search engines
Reader question: If I have my web site www.depression-therapist.co.uk and then got another, such as www.depression-therapist.com or www.depression-anxiety.com would I be in effect causing search engines to think I am spamming, if both sites have the identical written content? Will they take one or both of my sites off their search engines? Or will I have to make BOTH sites different? I would be grateful for any thoughts on this.
Optimizing Gif images for the web – Part II
In the previous article on optimizing GIF images for the web, we learned a few basic things about the GIF image format – who developed it, the (Limpel-Ziv and Welch) compression algorithm it uses and how we can decrease the file size of a GIF image by removing unwanted areas and reducing the number of colors.
Sandi’s Ts Site Review – Remove the Clutter
You have let the technolgy get in the way of the message, that is why you are not getting any sales. Until you get your message clear it is not important how technically accessible your site is, – no-one is going to bother checking the site out.
Push vs. Pull Advertising – Understand the Consequences for your Product or Service
You will save yourself a considerable amount of time and money if you first determine your product’s (or service’s) suitability for “pull” and “push” advertising.