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Relationship Marketing – Key for Small Local Business

Someone wrote me recently and said "I don't think every small business has the need nor inclination to send regular follow up emails." The "no inclination" part I can believe, but no need? Not unless you have all the business you can handle. Otherwise you need to collect (opt-in) email addresses at every opportunity, and use them to establish and build relationships with your prospects…

How Important Is Search Engine Placement?

According to a recent study by Jupiter Media Matrix over 55% of all Internet purchases begin with a search engine. But 93% of these consumers did not look past the first two pages of the search results. In other words, if you are not listed in the first two pages of the search results, then you may as well not be listed there at all.

TELLING THE TOUGH TRUTH

You have all had the experience of either having to tell the tough truth...or, of having wanted to tell the tough truth. Two things are true about this experience. It is not always easy to tell, and it is not often easy to hear!

3 Essential Tools for Email Marketers

Marketing your business with email is an art. It's very easy to get accused of spamming nowadays. Add to that the filters ISPs are using, and your message may not get through.