How Do You Measure Success?

Do you just count $'s or pounds or whatever your currency is? Obviously that's one goal and, to make enough money to be at least self-sufficient is something we all desire. But there are many other measures: all part of the long-term view, which will create a business that will sustain you and your family not only today, but also for many tomorrows.

Use PR to Change the Customer

When faced with customers who are either ignoring or abandoning their products, CEOs often choose to alter their products to fit demand. This is usually a path to disaster.