Don’t Lose Sight of the Book in an Internet-Friendly World

One of the things I do every year is serve as a judge at History Day, an annual celebration of history and the study of such in the lives of middle school/junior high school and high school students. This year, for the first time, all of the students said that the Internet gave them the most help finding information.

Top Five Sins of the Startpage Exchanges

Right now, these exchanges are generating more traffic to my site than any other single method ever has. They are a great tool, as any, in the right hands. They may not work next week, who knows, but that's the nature of the Internet.

Marketing From An Island

Yours might be a physical island, like mine, or a psychological one from isolation at home that may also infer a lack of support from your nearest and dearest. What's more, feedback suggests that this is a common problem.

Rustling Up Your Brand

Branding, as any expert on the subject will tell you, is nothing much to do with big M's outside fast-food emporiums, nor tick marks on your over-priced gym shoes. Branding you and your business is much more than a logo, an image, marketing or *making a name for yourself*: it's about being seen as the ONLY solution to your prospective client's problem.