Make your Book Stand Out From the Crowd: Know your Audience
Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make…
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Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make…
This article is an excerpt from Chapter 6 of the book Extreme Programming Refactored: The Case Against XP [1], by Matt Stephens and Doug Rosenberg. The book provides an entertaining look at some of the flaws behind Extreme Programming (XP), whilst suggesting some alternative strategies and practical techniques to achieve XP's agile goals in a more rigorous way.
Writing articles can provide you with enormous amount of exposure on the Web (sounds "rude, that). You are branding yourself on a shoestring budget - it hasn't cost you a cent, but a little time and effort Writing a free content article is simple and follows a similar professional approach as an article for a standard, paying market.
The First Rule: Embrace Continuous Learning Starting a venture online feels a lot like stepping onto a stage where the audience is invisible, the script...
I know the title is kind of absurd. I came up with it with Headline Creator Pro. What can I say? But it did give me the idea for this article and that was enough. It also contains a little bit of truth. But I will get to that later.
I showed the below list to two marketing consultants. They both asked me not to publish it. I then showed it to a non- marketing person. He said he was going to print the list and tape it to his computer, so he could refer to it every day. Apparently there is real dynamite here. It scares some people. It inspires others.