Quit Discounting and Start Packaging to Make More Money

We all know consumers are motivated by good offers and great deals. They want to feel like they are receiving a great value. Business owners are often inclined to discount their goods or services to appeal to their customers and prospects. Discounting by offering a dollar amount or a percentage off is certainly an easy and enticing way to stimulate sales and/or increase trial. But,…

Tracking Reader Behavior

Reader question: "I have placed photos and links to my books (on my web site) in my newsletter. Thanks to the tracking information I receive, I can tell who has clicked through to view the books. I was thinking that maybe in a month or so, I should send these few folks an email offering 20% off my books. Not mentioning that I know they…

Magnify Your Profits

Why is great marketing so important? Because when done well, it can magnify your income and profits dramatically! Wouldn't you like to make more money with the exact same time, effort and expense?

SEO Corner – Keyword-rich URLs and search engine visibility

Question: Can an search engine's bot distinguish between words in a domain name? For example, if a domain name is www.biggreenboat.com, will search engines "separate" these words (Big Green Boat) and then give prominence towards keywords or as if treated as keywords?

How To Develop Your Personal Authority

Dear EQ Expert: In general, I like to think of myself as someone with high emotional intelligence, but lately I have had the same type of problem that has left me feeling emotionally stupid.