How Much Should I Spend on Advertising My Site? Part II

In part I we looked at three things you need to decide before you can calculate how much to spend on advertising. In part II we will look at how to take that information and put it to use. Using the numbers we came up with in part I, let's see how much we can afford to spend on advertising:

Can You Imagine This Happening at a Presentation?

I was well-prepared to give my talk to the congregation of the church, one that turned out to be a great learning experience. It's a little confusing, but I was a fundraiser for a homeless shelter, but also served as PR chairman on many Boards, so I had two areas I spoke in: one was homelessness, and the other was church marketing.