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This is a story about when a simple observation about nothing led to a huge profit margin for a product sold over…
I was well-prepared to give my talk to the congregation of the church, one that turned out to be a great learning experience. It's a little confusing, but I was a fundraiser for a homeless shelter, but also served as PR chairman on many Boards, so I had two areas I spoke in: one was homelessness, and the other was church marketing.
In a class I just attended called "Creativity and Innovation", we discussed the many types of ways to brainstorm ideas. One of the ways of brainstorming ideas is to put yourself into another industry than the one you are currently in and think about your question from their standpoint.
A small ad can generate a greater return on your investment than any other type of advertising. You can also use it in a variety of media.
Almost assuredly you do, especially when your most important external and internal audiences behave in ways that stop you from achieving your organizational objectives.
Recognizing the Voice of Discontent When a nagging feeling begins to tug at the edge of your thoughts, it rarely points to the taste of the sushi you at...
