Former Newspaper Staffers Plan Online News Site

A number of former Rocky Mountain News staffers have announced the launch of indenvertimes.com, an online news site with the aim of keeping the Rocky alive. The E.W. Scripps Co. closed the Rocky Mountain News last month after failing to find a qualified buyer. To launch the site, In Denver Times needs 50,000 subscribers by April 23, 2009, the 150th anniversary of the Rocky Mountain…

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Yahoo Gives Ads More Targeting Options

Today Yahoo announced the addition of three new targeting options for Yahoo Search Marketing ads. They are demographic targeting, ad scheduling, and enhanced ZIP-level geo-targeting.

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March Madness Puts The Squeeze On Corporate Bandwidth

Beware the Ides of March, Shakespeare famously warned in Julius Caesar. The Ides of March bring a different madness in the modern world, usually associated with college basketball, and extends to your IT department. All that mad video streaming can have a huge impact not just on productivity, but also on the company’s bandwidth bill.

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Google Test Shows 300 Percent ROI

Kelly Wall of Google’s Retail Team was spare on data in a report about an experiment to see how online advertising affected offline, in-store sales, probably because it took some convincing to get the participants to share their sales data to begin with. So we’ll have to take Kelly’s word for it that one retail client saw a 300 percent return on investment.

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Seattle Post-Intelligencer Moves Online

The Seattle Post- Intelligencer (P-I) will become the nation's largest daily newspaper to move entirely online, its publisher Hearst Corporation announced today. The announcement was made by Frank A. Bennack, Jr., vice chairman and chief executive officer, Hearst Corporation, and Steven R. Swartz, president of Hearst Newspapers. The final print edition of the newspaper will appear tomorrow.

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