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And You Can Quote Me
I don't mind having others put words in my mouth-not when their words are witty, wise and succinct. Put another way: I…
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Reach or Frequency? … Which Adds More $$ to Your Bottom Line?
Lets say that you have been given a budget of $10,000 (not including creative costs) to sell a new $800 product or service via direct mail to a relatively cold list. You know that once a new client comes on board they will usually spend another $2,000 with you over the next 2 years.
10 Tips to Cope with Negative Emotions at Work
It's a fact of life - if you want to succeed in business, you need to know how to interact and communicate effectively with your employees, business partners, vendors, prospects, and customers. As a small business owner, this might involve rapid shifting from one type of language to another. For example, how you'd explain your expectations to your employees might be different than how you'd…
Basics of Search Engine Submission in a Changed Search World
To Search Engine Optimizers, who submit client sites on a regular basis to the search engines, it can seem as though submitting sites via the standard forms at those sites is the most mundane and routine part of our jobs. It's easy to forget the host of small business webmasters out there who do it themselves and need guidance through the maze of submission confusion.
Are You Asking For Permission or Courting Disaster?
Permission based e-lists and ezines can be used by business and community groups to build relationships with both current and future sponsors, clients and members.
Taking Your Website from Poor to Profit
Are you effective? It's a good question to consider. If you could look into the lives of the average person who has an online business, you would find very few of them making any real money--even some of the ones you know by name.
