Making a Writer Out of You
What do we need to get started in writing?
THE TOOLS OF THE TRADE: Anyone with reasonable literary skills can write, but not many people can write really well.
Make a Great Impression in 600 Pixels
If your newsletter’s in HTML or print, you need a nameplate (the banner that displays the name of your newsletter).
Designing a nameplate is similar to creating a company logo. Typically, you’ll want a design that’s memorable, compact (size-wise), and classic enough to last two or more years.
How to Weigh Smoke: Measuring Online to Offline Conversions
Legend has it that Sir Walter Raleigh once bet Queen Elizabeth I that he could measure the weight of smoke. To win the bet, Raleigh placed a piece of tobacco on one end of a balancing scale. He then filled his pipe with an equal amount, smoked it, and carefully tapped the ash onto the other end of the scale. The difference in weight, he said, was the weight of the smoke.
Internet Business Doomed by Grand Theft
Every ezine I read these days, including my own, editors are having to waste valuable space reiterating the rules or tightening them up because of the variety of abuses that they suffer from unscrupulous subscribers.
10 Reasons To Sell A Fee Based Subscription Ezine!
1. You will create residual income. For example, if you charge a monthly subscription fee, you will get recurring income every month.
TEN answers that turn Your visitor in to Your Customer
You know… Before purchasing your product a person comes to your order page minimum of 7 times? Nodody buys a product or service in their first visit. People search, compare, estimate, test… They look for affordable and good product that fulfil their needs.
How to link to yourself to get repeat visitors!
What do I mean? OK, assuming you have a website with some very useful reference material on it. You do, don’t you? Content is king. And you get lots of visitors … (OK, that’s a whole other article.) Well, your visitors might wish to save that information for later.
Why Don’t People Get It?
I had an interesting conversation with my mother on Sunday.
Well, ALL conversations with my mother can be termed as “interesting”. They’re sorta like “mental lucky dip”, because you never know in advance what planet she’s going to be on. No, I’m not saying she’s crazy.
Formatting Your Ezine with TextPad
One of the questions I am most often asked is how to format ezines. I always use TextPad for these, to format articles and a multitude of other email offerings. This software *fixes* hard line breaks so that everything comes out looking neat. It’s a tool I would be lost without.
What’s Standing Between You and More Sales?
Are your sales where you want them to be? No? What should you do first to build sales? First, assess where you are. Your answers to the following questions will put you on the road to increasing your sales.