When Bulk E-mail is OK To Use!

Hold the firing squad for just a minute. :-) I am 1000% against SPAM and I have been for many, many years. I even state it on my web site and in my FBCN newsletter publications.

Serenity Now!

"Serenity Now!" The Seinfeld fans among you will remember the episode in which George's father hollers this phrase just about every time a Costanza enters the room.

Sailing the Seven Cs of Effective Writing

I love to sail, I love being out on the water. In 1988, I joined 3 other men for what I thought would be a leisurely said from Honolulu, Hawaii to Kobe, Japan. Along the way we encountered what the Japanese later told us was a baby' typhoon. We were extremely fortunate to survive it and arrive safely in the Kobe/Osaka harbour.

Reach or Frequency? … Which Adds More $$ to Your Bottom Line?

Lets say that you have been given a budget of $10,000 (not including creative costs) to sell a new $800 product or service via direct mail to a relatively cold list. You know that once a new client comes on board they will usually spend another $2,000 with you over the next 2 years.