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Google is now showing ads on Google News pages that show full-text articles. These are the articles which Google itself hosts. In…
Today Yahoo announced the addition of three new targeting options for Yahoo Search Marketing ads. They are demographic targeting, ad scheduling, and enhanced ZIP-level geo-targeting.
Beware the Ides of March, Shakespeare famously warned in Julius Caesar. The Ides of March bring a different madness in the modern world, usually associated with college basketball, and extends to your IT department. All that mad video streaming can have a huge impact not just on productivity, but also on the company’s bandwidth bill.
Kelly Wall of Google’s Retail Team was spare on data in a report about an experiment to see how online advertising affected offline, in-store sales, probably because it took some convincing to get the participants to share their sales data to begin with. So we’ll have to take Kelly’s word for it that one retail client saw a 300 percent return on investment.
The Seattle Post- Intelligencer (P-I) will become the nation's largest daily newspaper to move entirely online, its publisher Hearst Corporation announced today. The announcement was made by Frank A. Bennack, Jr., vice chairman and chief executive officer, Hearst Corporation, and Steven R. Swartz, president of Hearst Newspapers. The final print edition of the newspaper will appear tomorrow.
Google is now showing AdWords ads above search results in its photo sharing service Picasa. It's hard to imagine people being shocked by this. Google has been getting more aggressive with adding ads to its products. Only a few weeks ago, Google started adding them to Google News search results after years of not having them.
