Making Your Sales Letter Sell

Your goal is to make a sale. Maybe a BUNCH of sales. So you begin to craft your sales letter. But you may be getting ahead of yourself.

3 min read Sales

How Do You Score on the Marketing Emotional Intelligence Test

Remember that email rounding the Internet recently: "If we could shrink the Earth's population to a village of 100 people, this is what it would look like: There would be 57 Asians, 21 Europeans, 14 North and South Americans, and 8 Africans. Seventy people would be non-white; 30 white. Seventy would be non-Christian; 30 Christian ...."

6 min read Archive

FACTORING AS A SOURCE OF BUSINESS FUNDING

Do you supply products and services to commercial customers and are unable to secure traditional bank financing? If so, do you very often have to wait 30 to 90 days or longer for your customers to pay your invoices? Which often leaves you short of the capital you need to effectively operate and build your business.

3 min read Archive

The New Ergonomics: Good Health through Inconvenience

You spend your day at a computer workstation or executive desk. The furniture item fills up the corner of the room, holds your computer, fax/phone/copier, scanner, filing basket and a year's worth of office supplies. There's enough space left over to spread out a picnic lunch if you are so inclined.

3 min read Positioning

Public Relations: Power Tool for the 21st Century

I address this article to businesses, associations, non-profits and public entity managements seeking a direct connection between the money they're planning to spend on public relations, and the achievement of their organizational objectives.

4 min read Archive