Writing Your Body Content

It is said that search engines like to see a certain amount of words in the body of your html page. That is true, if you don't have a certain amount of words in the body, then that page will not be considered a viable page.

Stop Your Readers In Their Tracks!

Studies have shown that while 75% of the people read headlines, only 25 % keep reading "the rest of the story". Breaking it down even further, you have about 4 seconds to convince that reader to read on!

Advertising Is Dead. Long Live PR

Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That America, sadly, is no more.