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Bad economic news does not have to be bad news for your small business. Your business can thrive and grow during an…
Step-by-step guide to increase website traffic from scratch. Includes SEO, content creation, and audience engagement strategies.
After last week, you should have a pretty good idea as to what your strengths are. Way to go! I hope you're feeling good about yourself and have become aware of just how special you are.
Studies have shown that while 75% of the people read headlines, only 25 % keep reading "the rest of the story". Breaking it down even further, you have about 4 seconds to convince that reader to read on!
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That America, sadly, is no more.
Let's start with a question: with public relation's obvious values, I really wonder why any organization intent on achieving its objectives would ever pursue them WITHOUT the support of a first-class public relations effort?
