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There are few things that make us as miserable as hating what we do, and it's impossible to be excellent at something…
I love artists, because I'm a wordsmith and they say things I can never say. Here are two of my favorite paintings about work, both by Caillebotte: http://www.webstrategies.cc/caillebotte1.jpg http://www.webstrategies.cc/caillebotte2.jpg
Why, public relations that stays true to its fundamental premise, of course. In a nutshell, "People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action those people whose behaviors affect the organization, the public relations mission is accomplished."
So much has been said about this subject in the past but I feel I must reiterate the importance of getting your own domain name if you are to be taken serious in the home business world. There is nothing more offputting than seeing an ad with a free domain name attached (ie http://www.freedomain.yourname.com). I personally will bypass such businesses.
True leaders don't communicate organizational goals through grand speeches or catchy slogans. They do it quietly - by listening, gaining cooperation and satisfying others' needs. Here's how:
Sure online ads are getting bigger, louder, faster-moving and more intrusive. But the vast majority are not getting BETTER. And that, folks, is why advertising isn't working online.
