network
Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning…
What do many companies do when sales are low? They cut costs, all costs, even marketing costs. They say, "Marketing is an expense. We're cutting expenses. Period."
Last time we were discussing, "Now, Discover Your Strengths," (http://www.amazon.com/exec/obidos/ASIN/0743201140/susandunnmome-20) by Buckingham and Clifton. These two management experts propose the theory that if you work in your strength areas, you can perform consistently and effortlessly at a near perfect level and find great satisfaction without a whole lot of stress.
Internet has opened a new era of business opportunities. Each day, thousands of new consumers are joining the Internet. More and more companies are adopting Internet as their primary sales and distribution channel. According to Forrester Research The survey of 130 U.S. companies indicates consumers spent $76 billion shopping on-line in 2002. This represents a 48 percent increase over 2001, and projections for 2003 come…
Paco Underhill's Why We Buy: The Science Of Shopping (Touchstone Books, 2000) illuminated the mysterious behavior of shoppers wandering around in retail stores. The realization comes to marketers in a flash that the behavior of a website visitor is immeasurably more measurable. It's obvious. It's intuitive. It's exciting.
Not all books come out whole, all at once. In fact, most books ease out little by little. They have strange and wondrous beginnings. Some come from speeches, some come from articles or short stories. The saying goes if you write a short story or article every day, at the end of a year you'll have a book--a big book at that! But then, why…
