Archive
Get Serious About Your Web Business
So much has been said about this subject in the past but I feel I must reiterate the importance of getting your…
Part of the
network
network
How About MANAGING Your Own PR?
It's one thing for a senior manager to approve story angles for the publicity folks to use in shopping around for print and broadcast placements. Not an especially large amount of managing needed there.
Type the name of the Command Interpreter
If you ever get the message "Type the name of the Command Interpreter" while booting to Windows you know you're in trouble. But it actually may not be so bad, if you know what to do.
Marketing to Peacocks
Years ago, I was conducting research on the personal grooming habits of the American consumer. The research highlighted one segment of the target audience as a group of males who spent an extraordinary amount of time on hair care each day.
Definition of Security: Small Business Owner
Yes, that IS security when nobody can downsize you because you OWN that small business of yours! But preserving that special advantage is a never-ending job. In fact, do you know what needs to be preserved more than anything else?
How to Write Copy That Turns More Website Visitors into Buyers
You're getting lots of visitors, but not a lot of sales. How can you increase the number of buyers without increasing traffic? Design, usability and layout have an impact on sales, but your words are what really sell -- or don't.
