Web Store: Why Do You Need One?

Doubt PR’s Clout? Don’t!

Done right, it helps modify the behaviors of your most important target audiences, and that can spell S-U-R-V-I-V-A-L. I don't believe that's an overstatement because a customer who thinks badly of you and your business will not soon be darkening your threshold.

The Dignity of Labor

I love artists, because I'm a wordsmith and they say things I can never say. Here are two of my favorite paintings about work, both by Caillebotte: http://www.webstrategies.cc/caillebotte1.jpg http://www.webstrategies.cc/caillebotte2.jpg

What Is “Best Practice” Public Relations?

Why, public relations that stays true to its fundamental premise, of course. In a nutshell, "People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action those people whose behaviors affect the organization, the public relations mission is accomplished."