Archive
The Keys to a Great Logo
Logo, graphic, icon, logotype, typogram, logoform, imagecall it what you will, a logo by any other name is the group of letters…
Part of the
network
network
Soft Skills Bring Hard Results in Business, Study Shows
According to an article in the August issue of the Journal of Personality and Social Psychology, Americans have one of the most emotionally distant work cultures in the world. Why are you not surprised?
Design Your Business The Way You Want
Whether you're starting a new business or developing an existing one, if you want to build it up, first you need to design it. This design should not only attract success but 'fit' for you personally. Instead of moulding yourself to fit your business and conform to a particular way of doing business, you can design your business so that it is unique to you.
Play it Again Sam
The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don't realize is that the color you are seeing in your sleep, your prospects might just be beginning to recognize, and if done well, associate with you.
Revealing the Roots: The Process of Building Brand
How is branding different than marketing? Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is the roots, holding the tree in place and providing constant energy. The leaves are the tactics, reaching in various directions and changing with the seasons, the trunk is the marketing strategy, connecting the brand…
How Do You Know What Your EQ (Emotional Intelligence) Is?
Step 1: Understanding the Self‑Assessment Paradox When people talk about emotional intelligence, they often start with the premise that self‑awarene...
