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Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility is followed,…
Whether you're starting a new business or developing an existing one, if you want to build it up, first you need to design it. This design should not only attract success but 'fit' for you personally. Instead of moulding yourself to fit your business and conform to a particular way of doing business, you can design your business so that it is unique to you.
The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don't realize is that the color you are seeing in your sleep, your prospects might just be beginning to recognize, and if done well, associate with you.
How is branding different than marketing? Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is the roots, holding the tree in place and providing constant energy. The leaves are the tactics, reaching in various directions and changing with the seasons, the trunk is the marketing strategy, connecting the brand…
Step 1: Understanding the Self‑Assessment Paradox When people talk about emotional intelligence, they often start with the premise that self‑awarene...
If you've been reading about Emotional Intelligence, the Catch-22 has probably occurred to you: Since EQ begins with self-awareness, the people who have the worst EQ are also going to be the worst at assessing their own.
