network
The business of stock photography has drastically changed over the last few years. Ten years ago, selecting photographs for your brochure or…
The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don't realize is that the color you are seeing in your sleep, your prospects might just be beginning to recognize, and if done well, associate with you.
How is branding different than marketing? Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is the roots, holding the tree in place and providing constant energy. The leaves are the tactics, reaching in various directions and changing with the seasons, the trunk is the marketing strategy, connecting the brand…
Step 1: Understanding the Self‑Assessment Paradox When people talk about emotional intelligence, they often start with the premise that self‑awarene...
If you've been reading about Emotional Intelligence, the Catch-22 has probably occurred to you: Since EQ begins with self-awareness, the people who have the worst EQ are also going to be the worst at assessing their own.
Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today.
