Archive
When Tactics Are Not Enough
Your public relations people are busy. The buzz is all about hits on a radio show or mentions in a newspaper column.…
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There Are Times When We Are Not Open to Reason
The reptilian brain takes over sometimes; it's there to keep us alive, and it's instinctual messages are strong. The limbic brain can also "flood" us with emotions. Have you used the phrase, "talk til you're blue in the face"? These are some of the times when our neocortex (thinking brain) shuts down and we "can't be reasoned with." Unless we know some EQ, that is.
What to sell on the Internet?
The phenomenal growth of ecommerce lures more and more people to dream about starting an online business. The question that bothers many and restrains them from realizing their dream is what to sell on the Internet.
Is It Plagiarism or Copyright Violation?
Plagiarism is derived from the Latin plagiarius ("kidnapper"), and refers to a kind of intellectual theft defined as "the false assumptions of authorship, the wrongful act of taking the product of another person's mind, and presenting it as one's own." (Alexander Lindey, Plagiarism and Originality)
Not Everything That Can Be Counted Counts
Adam Hodge, responsible for National Marketing and Communications at the Australian Red Cross Blood Service, had a fundamental response to my religious diatribe last month, titled Let There Be Light.
Revisiting Your Childhood for Business Ideas
"Success is waking up in the morning, who ever you are, wherever you are, however old or young, and bounding out of bed because there is something out there that you love to do, that you believe in, that you are good at - something that is bigger than you are, and you can hardly wait to get at it again today" -- Whit Hobbs
