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RECORD KEEPING We know of few entrepreneurs and small business owners that don't find record keeping an enormous waste of time and…
Reader Question: How can I be sure that my search engine marketing firm registered my site with a particular keyword phrase?
In many business settings, strategy is a word that has cachet. It seems to have a little less today, with the word execution gaining quickly, but it still carries some weight.
That huge elephant, I thought to myself for the 100th time, tethered on that tiny stake. They can weigh up to 7 tons, and there was this huge elephant rocking back and forth, kept from moving more than a few feet by an electric fence? 25 armed men? No, by a small chain on a tiny stick.
In the beginning, the IT department created the Web server and the server log. And darkness was upon the face of the marketing department. And the spirit of the home page moved upon the face of the marketing department, and the marketing department said, "Let there be reports." And the marketing department saw the reports. And it was good.
The reptilian brain takes over sometimes; it's there to keep us alive, and it's instinctual messages are strong. The limbic brain can also "flood" us with emotions. Have you used the phrase, "talk til you're blue in the face"? These are some of the times when our neocortex (thinking brain) shuts down and we "can't be reasoned with." Unless we know some EQ, that is.
