network
Branding has grown into far more than a marketing buzzword, as an increasing number of organizations recognize and value their brands as…
Siebel Systems is best known for its commanding share of the CRM market. Recently, the company has opened up to showcase how it uses its own marketing software to support some of the best practices in marketing and demand generation. You need not worry; this is not a Siebel commercial. As you will quickly realize, this is mostly about organization, process, and measurement. Here are…
When most people think of working from home, they immediately think "freedom". And with that thought follows the thoughts of "freedom to do what I want, when I want", "freedom to set my own schedule", "freedom to sleep in or go have fun when I decide to"... the list goes on.
A few years back, we conducted one of the most painful usability studies in the history of our research. We learned some really important things, but I'm not sure the users in that study will ever forgive us.
You wouldn't try to collect water in a bucket that leaked or catch fish with a torn net, but that is what many service professionals and small businesses do. They work hard to attract clients and customers but too often their marketing is full of holes.
You've spent a great deal of time, effort and money putting together your sales lead generation programs. How you handle those sales leads once you get them makes the difference between happy salespeople and new customers or unhappy salespeople and lost sales.
