Tapping into Brand Touchpoints

Branding has grown into far more than a marketing buzzword, as an increasing number of organizations recognize and value their brands as strategic assets that are built through deeds, not merely words or images.

Submitting to Inktomi + 5 More SEO Tips

Jill, I've been working on optimizing a site that is not a new site. It's been a live site for quite some time. I was thinking of hand-submitting it to Inktomi, but realized MSN and Hotbot have already indexed it without me doing anything. Is it necessary to pay to have your site submitted if it has already been indexed for free? Is it possible…

XML Data Traversal

In this article, I present a XML based client-side JavaScript that reads data from an external XML file, traverses the XML data and displays the same in a tree format. I'll use the XMLDOM ActiveX object built into Microsoft Internet Explorer for the same.

Optimizing Dynamic Pages – Part II

The Widget Queen Revisited You have the world's finest collection of widgets. You created the world's best widget website. You have no traffic. You checked in the search engines and find that your site does not appear at all, even though all your competitors' sites do. Perhaps the search engine robots cannot get to your pages to index them. Search Engine Robots Search engine robots…