Archive
5 Ways to Boost Your Business Income
The other day, a patient of mine asked me a question. By itself, asking your doctor a question is not unique, but…
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Jumping on the “Next Big Opportunity” Bandwagon
How many times have you received email inviting you to join a brand-new opportunity -- one that's "sure" to be a success? Often times, we're told that we can strike it big if we join an opportunity early:
Optimizing Dynamic Pages – Part II
The Widget Queen Revisited You have the world's finest collection of widgets. You created the world's best widget website. You have no traffic. You checked in the search engines and find that your site does not appear at all, even though all your competitors' sites do. Perhaps the search engine robots cannot get to your pages to index them. Search Engine Robots Search engine robots…
Marketing and Sales Alignment: How Siebel Does It
Siebel Systems is best known for its commanding share of the CRM market. Recently, the company has opened up to showcase how it uses its own marketing software to support some of the best practices in marketing and demand generation. You need not worry; this is not a Siebel commercial. As you will quickly realize, this is mostly about organization, process, and measurement. Here are…
The Realities of Starting a Home-Based Business
When most people think of working from home, they immediately think "freedom". And with that thought follows the thoughts of "freedom to do what I want, when I want", "freedom to set my own schedule", "freedom to sleep in or go have fun when I decide to"... the list goes on.
Triggerwords That Create Click Confidence
A few years back, we conducted one of the most painful usability studies in the history of our research. We learned some really important things, but I'm not sure the users in that study will ever forgive us.
