The Realities of Starting a Home-Based Business

When most people think of working from home, they immediately think "freedom". And with that thought follows the thoughts of "freedom to do what I want, when I want", "freedom to set my own schedule", "freedom to sleep in or go have fun when I decide to"... the list goes on.

5 min read Archive

Triggerwords That Create Click Confidence

A few years back, we conducted one of the most painful usability studies in the history of our research. We learned some really important things, but I'm not sure the users in that study will ever forgive us.

7 min read Archive

Is Your Marketing Full of Holes?

You wouldn't try to collect water in a bucket that leaked or catch fish with a torn net, but that is what many service professionals and small businesses do. They work hard to attract clients and customers but too often their marketing is full of holes.

5 min read Archive

Sales lead success checklist

You've spent a great deal of time, effort and money putting together your sales lead generation programs. How you handle those sales leads once you get them makes the difference between happy salespeople and new customers or unhappy salespeople and lost sales.

3 min read Archive

Understanding the FTP PORT Command

You may already know that when FTP (File Transfer Protocol) commands cross the wire, they use port 21 by default. You may also know that port 20 is assigned to FTP data. Unfortunately, most FTP data sessions do not actually use port 20.

3 min read Archive