Archive
The More ‘Hits,’ The Better?
Conventional wisdom has it that the more hits on your web site, the better. For those who have a web site for…
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Watch Your Tone: What Does Your Writing Say About Your Business?
A large part of marketing your business is the way that you talk to people. Whether through your web site, in your brochures, e-newsletters, marketing collateral or trade show displays, the way that you phrase your messages sets the tone for the verbal conversations that follow.
How To Identify a Profitable Affiliate Program
You see them everywhere... affiliate programs. They're a dime a dozen now days. With so many companies launching affiliate programs, how can you tell which ones might actually help you make money?
Making the Most of MCSE Electives For Windows NT and Windows 2000
Because Microsoft is retiring so many of its NT 4.0 related MCSE exams on December 31, 2000, life has gotten interesting for MCSEs who may be part of the way through the certification process. It also raises interesting questions about what electives people who are just finishing up their Windows NT 4.0 MCSEs should take, to get the best advantage of their choices when the…
How To Get New Clients In Tough Times
You've heard it before: "Times are tough. No one's hiring copywriters (or teachers, or plumbers, or builders)".
Why Some Web Sites Sell and Others Don’t
Why is it that some web sites help sell products and services while most languish in obscurity and only serve as a drain on finances? Web sites are relatively low in cost to build and manage, and have worldwide reach. They can help you grow your business and in some cases be the primary source of new business. Yes, a web site can be the…
