Manager David Succeeds with the Imp’s Help

Listen to the classic tale “The Bottle Imp” by Robert Louis Stevenson. The hero Keawe purchases a bottle that holds a magical imp. The imp will grant any wish of Keawe’s, but if he should die while still the owner of the bottle, he will burn in hell for eternity. Keawe has the right to sell the bottle but it must always be sold for less than what was paid for it.

What Is “Best Practice” Public Relations?

Why, public relations that stays true to its fundamental premise, of course.

In a nutshell, “People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action those people whose behaviors affect the organization, the public relations mission is accomplished.”

Do-It-Yourself Search Engine Optimization Part 3: Off-Page Factors

Once you have selected your keyphrases and optimized your pages for them, the last step is to make sure that you get linked from the best directories, and from lots of quality sites with a topic related to your site’s. The best search engines, and in particular Google (who alone can deliver 80% of the search engine traffic to your site) “crawl” the web looking for links to your site. They interpret a link to your page as a vote, and the more links (votes) you have coming from quality sites the higher your page rank will be, and the higher the possibility that your page will achieve a good position in the search results pages. It’s that simple. Following these four steps is the best way to get the quality links you need:

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