Into The Limelight

To stand out in a cluttered world, you need to be slightly famous There are over millions of small businesses today vying for our attention. Yet, the marketplace is more discriminating and skeptical than ever. To get the greatest return on your marketing efforts, you need to rise above the crowd. You need an edge over the competition. In short, you need to be to…

Guard Your Email Address

How To Protect Your Email Address Junk email is fast becoming the scourge of the Internet. I understand that if there was no junk email the Internet would run as much as 50% faster ! So, when browsing the Internet and your email address is requested for any reason, be wary - particularly if there is nothing stating how the information will be used. A…

DFM Can Help Startups and VC’s Make Money Sooner

Venture capitalists invest in new and rapidly growing companies that have very significant growth potential. Part of their role includes assisting companies in the development and commercialization of new products. To make a startup firm profitable, it is critical that the VC help the firm develop products that have significant profit margins. While business plans always show significant profit margins, the product cost estimates in…

Three Critical Elements of a Successful Job Search

Any marketing guru will tell you, the success of a product launch depends on the quality of its advertising message, its exposure to a targeted audience and the skill of its sales presenters. If any one of those critical elements is missing, revenues fall short of corporate goals. Likewise, a successful job search requires: