A Plan is a Beginning!

To accomplish something, you must plan to accomplish something. That seems so very obvious, however, most folks in this world get only so far as to plan to plan something! There is even a saying about it: "The road to h___ is paved with good intentions". People intend to sit down, think their lives through, set goals and create action plans. For most, it just…

2 min read Events

What is Not Measured is Not Managed: Tracking the Success of your Brand Investment

Many companies acknowledge the importance of brands as assets that hold leverageable value and can build and sustain competitive advantage. But in the current challenging economic environment, investments require careful consideration - and measurable proof of return. If brands are to be considered assets, they should be held to the same standards of performance and measurements as other assets, such as real estate or financial…

6 min read Archive

A Lot More Profits with Less Links

Have you got too many links on your site? I saw a site today that had only 4 visible links on its home page. 3 of those links were text links and linked to other pages within the same web site. Therefore there was only 1 link to a different site. Is this site operating profitably?

3 min read Sales

4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity

As the year starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year 2004. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN you launch your campaign can be just as important to what and how you launch.

3 min read Archive