The Big-Pay Off — Brand Value
Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility is followed, a meandering trail of hit and miss effectiveness is the result. Despite significant expenditure of time and money, marketing tactics may not produce the desired gains.
Selecting Good Stock Photography in the Age of Digital
The business of stock photography has drastically changed over the last few years. Ten years ago, selecting photographs for your brochure or newsletter meant spending hours pouring over stock photography catalogs and ordering photo research to find the exact image. When the order came in a giant overnight package, designers would spread transparencies out on the light table, squinting through a magnifying loop to check every detail.
Making Your Vocation Your Vacation
“The secret of success is making your vocation your vacation.” — Mark Twain
What is ASP.NET?
Introduction:
In the past I worked very much with ASP and everything was fine for me. But I thought why not try the newer Technology of Microsoft called ASP.NET ( Active Server Pages ). In this Article I will try to explain the basics of ASP.NET. I will not only explain the theoretical part but I also will show you some practical “hello world ” style examples. For these examples I will use C#, and VB.NET. If you have any comments, suggestions, or any questions, please feel free to contact me. I will try to answer all questions as good as I can. So take a cup of tea, have a seat on your favorite place and enjoy this article.
Soft Skills Bring Hard Results in Business, Study Shows
According to an article in the August issue of the Journal of Personality and Social Psychology, Americans have one of the most emotionally distant work cultures in the world. Why are you not surprised?
Design Your Business The Way You Want
Whether you’re starting a new business or developing an existing one, if you want to build it up, first you need to design it. This design should not only attract success but ‘fit’ for you personally. Instead of moulding yourself to fit your business and conform to a particular way of doing business, you can design your business so that it is unique to you.
Play it Again Sam
The marketing director for one of my longtime clients used to complain “does it have to be purple again?” What she and many others don’t realize is that the color you are seeing in your sleep, your prospects might just be beginning to recognize, and if done well, associate with you.
Revealing the Roots: The Process of Building Brand
How is branding different than marketing?
Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is the roots, holding the tree in place and providing constant energy. The leaves are the tactics, reaching in various directions and changing with the seasons, the trunk is the marketing strategy, connecting the brand and the tactics. In this way, brand is positioned as the basis for any marketing initiative.
How Do You Know What Your EQ (Emotional Intelligence) Is?
If you’ve been reading about Emotional Intelligence, the Catch-22 has probably occurred to you: Since EQ begins with self-awareness, the people who have the worst EQ are also going to be the worst at assessing their own.
Understand Brand
Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today.