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Over the years, I've come to the conclusion that one of the most destructive notions circulating inside technical groups involves "gathering requirements."…
"Oh," said Bob, after listening to me explain what I do, "So coaching's like therapy for healthy people?" No, because for one thing there are healthy people in therapy, and for another, coaches aren't doing therapy.
"My issue with these sites," Keely told me, "is that 99% of the population has never heard of a teleclass, so they wouldn't be searching or signed up for these sites."
Your opt in mailing list is the device you use to make money. Your web site is just a tool to capture E-mail addresses. Actually it's a little more, but your primary focus should be to capture the E-mail address of all who visit.
The Internet has provided us marketers with an amazing opportunity. It's leveled the playing field - regardless of your background, you can now pursue a profitable business in your area of interest.
The annual strategic planning review frequently amounts to little more than a stage on which senior executives and presidents of business units present warmed-over updates of last year's presentations, take few risks in broaching new ideas, and strive above all to avoid confrontation. Rather than preparing the company to deal with the strategic uncertainties ahead or serving as the focal point for creative thinking about…
