From Strategic Planning to Competitive Planning

The annual strategic planning review frequently amounts to little more than a stage on which senior executives and presidents of business units present warmed-over updates of last year's presentations, take few risks in broaching new ideas, and strive above all to avoid confrontation. Rather than preparing the company to deal with the strategic uncertainties ahead or serving as the focal point for creative thinking about…

Get Listed in Google Without Submitting Your Site

With Google delivering so much traffic, it is only normal to be eager to submit your page and have it indexed as soon as possible. However, submitting your page is not your only option, and it's not the best one. If this sounds strange keep reading.

Stripping Down CRM to Pint-Size Simplicity

Over the past decade, companies have spent untold millions on the promise of CRM-that a single, shared view of the customer offers value to the organization, including field support. Yet acceptance of CRM systems by the frontline in the field-the sales representatives-can prove to be a considerable challenge. Low sales representative compliance compromises data quality; and a CRM system with incomplete data is of minimal…