Stop “Gathering” IT Requirements

Over the years, I've come to the conclusion that one of the most destructive notions circulating inside technical groups involves "gathering requirements." For decades, virtually everyone in the industry has accepted that the first phase of every IT project should be to gather requirements from business users. At least in theory, it should be the point of departure for all our efforts. (Of course, it's…

Facilitating Decisions: A New Way To Boost Sales

For years, marketers have assumed that because they can't figure out just how or why a consumer chooses one product over another, the decision is an emotional one. As a result, they've used demographics to position their product within the range of decisions that a defined group might make. The marketer's hope - and a hope is the operative word here - is that their…

How To Make Affiliate Sales In 15 Minutes

If you are one of the 98.6% of affiliate members that never make one cent from affiliate sales or make small $5.00, $10.00 commissions, then this article is for you. Even if you are making nice checks, this will interest you.

Get Creative With Your Writing Career

How brave are you? You need courage to submit your work to potential buyers, but you also need courage to get creative with your career. To get creative, you may need to break a few rules.