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Locked and Loaded: Sales and Business Planning Ammo for Web Marketers

It's that time of year again -- time to get serious and make final decisions about 2004 online and offline marketing budgets, time to update the business plan, and time to dig up that allusive research that we all use to justify long-term decision making. Here are some figures and predicted trends from recent online-marketing studies, which are worth keeping in mind when developing 2004…

Getting More From Your Communications

Managers in small companies have a lot more opportunity for face-to-face contacts, while managers in large companies need tools for mass communication. The key in either scenario is to choose the appropriate vehicle for conveying the type of information that you typically share with your employees.

Why All Managers are Alike

Because, like you I suspect, they have key target audiences whose behaviors help or hinder them in achieving their organizational objectives. But even in their own best interests, too few involve themselves in their public relations effort to the degree they should.

Be The Brand!

Quick - what do you think of when you think of Nike? The swoop symbol, right? Disney: Mickey Mouse, Disney Land/Disney World and Cinderella's Castle.