Archive
Web Site Content Management
How often should you update the content and design of your web site ? Is it OK once having setup your site…
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Opening Gambits For Direct Mailings
Think of getting people to respond to direct mail as a chess match. If you don't apply the opening gambit on time or in the right way, the match is lost. The opening gambit in mail is, of course, getting readers inside the envelope - and doing it in a way that enhances the probability of response.
NT vs. Unix
I think it was some Sun piece that said something like: "If all you ever had to do with an OS is install it, NT would be a great operating system".
Locked and Loaded: Sales and Business Planning Ammo for Web Marketers
It's that time of year again -- time to get serious and make final decisions about 2004 online and offline marketing budgets, time to update the business plan, and time to dig up that allusive research that we all use to justify long-term decision making. Here are some figures and predicted trends from recent online-marketing studies, which are worth keeping in mind when developing 2004…
Getting More From Your Communications
Managers in small companies have a lot more opportunity for face-to-face contacts, while managers in large companies need tools for mass communication. The key in either scenario is to choose the appropriate vehicle for conveying the type of information that you typically share with your employees.
Why All Managers are Alike
Because, like you I suspect, they have key target audiences whose behaviors help or hinder them in achieving their organizational objectives. But even in their own best interests, too few involve themselves in their public relations effort to the degree they should.
