Getting More From Your Communications

Managers in small companies have a lot more opportunity for face-to-face contacts, while managers in large companies need tools for mass communication. The key in either scenario is to choose the appropriate vehicle for conveying the type of information that you typically share with your employees.

Why All Managers are Alike

Because, like you I suspect, they have key target audiences whose behaviors help or hinder them in achieving their organizational objectives. But even in their own best interests, too few involve themselves in their public relations effort to the degree they should.

Be The Brand!

Quick - what do you think of when you think of Nike? The swoop symbol, right? Disney: Mickey Mouse, Disney Land/Disney World and Cinderella's Castle.

Top Execs + CRM = Success

C-level executives at some companies do more than nod their head in approval of a proposed CRM initiative--they get involved to drive its success.