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It happens to business, non-profit and association managers when their public relations budget fails to deliver the crucial external audience behaviors they…
Dear EQ Coach, My name is Legion, and I'm in recovery from working in a dysfunctional office.
With the ever-rising tide of email most business users are experiencing, the challenge to gain space in prospective customers' in-boxes and to sustain their loyal readership over time is growing, too. Now that my free weekly email newsletter, The Marketing Minute (http://www.yudkin.com/marksynd.htm), is celebrating its 300th issue, I'd like to offer these guidelines for creating a newsletter that can outshine the competition.
Suppose you're writing a query to find all the invoices that were written on January 6, 2003. You know from the control totals that 122 invoices were written that day. But when you run this query:
Are You a Multi Level Masochist? That's the question no one asks themselves.
Have you ever sent out a sales letter and received little or no response, or put up a web site and found hardly anyone visiting it. Have you worked hard on an article only to find that few people read it and even fewer contacted you as a result?
