Demographics : Who are you selling to?

You have a great product, fantastic website, financial backing, and the undeniable urge to succeed, but you are not making any money through your website. Why? The answer is you haven't directed your product to the people who are looking to buy it.

Build a Servlet-based Application That Executes SQL Statements Against a Database

This tutorial shows how to use a Java servlet, a JavaServer Page (JSP), and a static Java class to create an application that can be used to interactively execute any standard SQL statement against a database that's running on a server. You can use an application like this one to work with a database as you're developing an application. In this article, this application will…

Affiliate Merchants: Top Tools For Your Success

As an affiliate program owner running a program internally, you'll want to have software which is user-friendly and provides the tools and reporting for affiliates to become successful (which means that you make more $$$). You'll want to be able to concentrate on marketing and/or improving your products, perfecting your websites to increase conversions, recruiting new affiliates and supporting the ones that you have.

Making Sure Your Site is Crawler-friendly

I couldn't find any "meaty" questions for this issue, so I thought I'd just talk generally about what makes a site "crawler-friendly." I used to call this "search-engine-friendly" but my friend Mike Grehan convinced me that the more accurate phrase was "crawler-friendly" because it's the search engine crawlers (or spiders) that your site needs to buddy-up to, as opposed to the search engine itself.