Manage Your Self-Esteem

To make a HUGE success of your creative small business, you need to get good at marketing. And to get good at marketing, you must develop HIGH self-esteem. When you find yourself engaging in negative self-talk, or giving less than 100 per cent to marketing, it means you have self-esteem issues.

Little Things Mean A Lot

Each day, in the news, we read about the merging of companies, banks and multinational corporations into ever bigger entities. As they grew bigger, they gain more leverage, more control, and greater monopoly of the markets, thus assuring the slow but steady demise of small concerns. Thus we can easily understand why most people think big is better. So, why are we talking about the…

How to develop JavaServer Pages

The Email List application This topic introduces you to a simple web application that consists of one HTML page and one JavaServer Page, or JSP. Once you get the general idea of how this application works, you'll be ready to learn the specific skills that you need for developing JSPs.

The Ultimate PR “Scam”

It happens to business, non-profit and association managers when their public relations budget fails to deliver the crucial external audience behaviors they need to achieve their department, division or subsidiary objectives.