Let’s Teach Our Buyers How to Decide

Direct response has been a subset of sales. In its most simplistic definition, it can be defined as any medium that will get a product offer in front of the most appropriate purchasing audience, offer product information relevant to the target consumer, and make available a response mechanism so they can purchase the product.

7 min read Archive

How to Be Perfectly Imperfect

You know those research guys really know their stuff. You can read just about anywhere that being a perfectionist is a horrible lifestyle. In my coaching practice, and among my friends and acquaintances, I have always found when someone seems really unhappy, the first thing I check for . and usually find . is perfectionism.

2 min read Space

Manage Your Self-Esteem

To make a HUGE success of your creative small business, you need to get good at marketing. And to get good at marketing, you must develop HIGH self-esteem. When you find yourself engaging in negative self-talk, or giving less than 100 per cent to marketing, it means you have self-esteem issues.

3 min read Events

Little Things Mean A Lot

Each day, in the news, we read about the merging of companies, banks and multinational corporations into ever bigger entities. As they grew bigger, they gain more leverage, more control, and greater monopoly of the markets, thus assuring the slow but steady demise of small concerns. Thus we can easily understand why most people think big is better. So, why are we talking about the…

3 min read Events