Archive
Metrics Matter!
Recently, I talked with a speaker about her "extremely successful" Website. She based this opinion on the fact that she was selling…
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network
How To use Split-Run Testing to Raise Your Conversion Rates
Have you ever heard the phrase "split-run testing?" No? If you have a website and you're trying to sell something online, you need to know about this valuable testing process that can increase your bottom line.
Capturing a Visitors Clickstream
A nice feature that I've seen implemented on a few Web sites is the ability for the visitor to view their clickstream (essentially, the path they've taken through your site). This allows the user to jump back to a particular page they've visited at any time.
The Dare-to-be-Different in Marketing Checklist
There is a big payoff in being different. When you accept "what is" you place yourself in the category of "sameness," and people don't buy sameness. Why should they? They can do sameness themselves. If your prospects aren't seeing the value you offer, you may be coming across as the same and not daring to be different.
Two Primary Steps to Precipitation (Manifesting)
We want what we want. We want it in our businesses, our relationships, our lifestyles. Are there any shortcuts and free lunches?
10 Secrets for Getting FREE Advertising
The opportunities for getting free advertising for your product or services are only limited by your imagination and energy. There are so many proven ways to promote without cost it's truly mind-boggling! Here are ten proven methods.
